Arya LTdF 2019 has been postponed to NEW DATES. Read More here
  • +603-7734 2999
  • 16-21 November 2019

Exposure

Media exposure and coverage planned for Arya Le Tour de Femina 2019

Media, Advertising & Promotions

Cycling is one of the few sports that fully embraces corporate sponsorship. Team uniforms display sponsor logos throughout the entire event particularly at the races, pre-training and off races intervals, and other cycling- related activities during the event.

International Web and Social Media

Radio Promo

News Highlights on each race days

Local Print Medias - Major Newspaper and Magazines

Billboards, LED Signage, Buntings

Pre-Race Events - Fun Rides and Century Rides

TV Spots and Talk Shows

Race day LIVE STREAMING on web and social media platforms

TV Highlight on each race day - local & international TV

Exposure

TV EXPOSURE: LOCAL & INTERNATIONAL BROADCAST

The Race will be broadcasted on local and international television reaching out to more than 50 million viewers globally, with wide coverage in Europe and the Asia Pacific countries.

LOCAL TV
The daily content will feature:

  • Presentation of the Jersey Winners for all 6 stages
  • Highlights of the Jersey Winners’ press conference
  • Race drama and highlights
  • Interview
  • TV Highlights (Local):
    Daily 30 minutes highlight (8 Episodes which include 6 Episodes Race Highlights, 1 Episode Team Presentation Ceremony and 1 Episode Appreciation Dinner)

INTERNATIONAL TV
The daily content will feature:

  • Presentation of the Jersey Winners for all 6 stages
  • Highlights of the Jersey Winners’ press conference
  • Race drama and highlights
  • TV Highlights (International):
    Daily 10 minutes Highlights (6 Episodes Race Highlights)
Exposure

Media Coverage

Almost 17 local media and 13 international media professionals provided media coverage for their respective agencies.

LOCAL MEDIA

  • Astro Arena
  • Berita Harian
  • TV3
  • News Straits Times
  • NTV7
  • Harian Metro
  • TV9
  • Utusan Malaysia
  • RTM
  • Kosmo
  • BERNAMA TV
  • The Star
  • Nanyang Siang Pau
  • China Press
  • Tamil Nesan
  • Cycling Malaysia
  • Cycling Plus

INTERNATIONAL & LOCAL WEBSITE

  • cyclingnews.com
  • cyclingweekly.com
  • procyclingstats.com
  • road.cc
  • bicycling.com
  • velonews.com
  • esciclismo.com
  • cyclismactu.net
  • cyclowired.jp
  • biketo.com
  • tiz-cycling.live
  • radsport-news.com
  • cyclingmalaysia.com

Fun Ride

15-50km for all ages a day before race day at selected venues. 500 - 1000 bicycle enthusiasts expected to participate

For The Competitive & Serious Fans

Local & Regional Club and Amateur Race. 1-2 months before actual Arya Le Tour de Femina. Expecting 300-500 participants

Carnival

The Side Event is the most anticipated activity at the finishing venue of every stage. This is the venue where exciting activities take place such as sponsors booth, games, performance by artistes and other adventure sporting activities and demonstrations. The side event is another location where sponsors can carry out sales and promote their products/services to the spectators. This will be a great opportunity for seeing instant returns to their investment as a sponsor/event partner of Arya LTDF.

Carnival at each
Finish Location of Arya LTdF.

Fun and Excitement for
locals and tourists.

Road Show for Women Sports
and Health Products.

Promoting Women Support Groups.

Providing support for Women
Entrepreneurship and Businesses.

Promotional programmes
in Districts and Towns.